Maja Rožman, Vacation Pictures
Maja Rožman, a polyvalent artistic personality, multimedia and interdisciplinary artist, will showcase for the first time about two dozen paintings in the “Josip Račić” Gallery – specifically, small-scale oils and acrylics on canvas – from the cycle Vacation Pictures. In the aforementioned works, each of which can be viewed both as a phenomenon and an idea, the artist explores the broader concept of the image in the context of visual culture. The cycle was created between 2019 and 2021, and executed in the manner of a kind of pop-realism that questions prejudices about the artist’s work as leisure, dabbling in painting and relaxation, not taking into account, for instance, the fact that from an idea to realization the artist invested 40 hours of work into each of her paintings, and that artistic creation is work. With a twofold pop-effect, the paintings show objects like a book, an inflatable flamingo float, colourful flip-flops, a beach bag, a summer hat… that most people, according to a survey, associate with vacations and holidays at sea. With this visual inventory, the artist examines the delirium of consumerism, as well as the predictability and habitual nature of the human species in general. With saturated aestheticization, the artist also examines the iconography of kitsch underlined with an intention that ironizes the consumer society and the agreed-upon attitude towards art. The photo-objects saturated with colour are painted like polaroid-photographs that depict contrasts between artistic reality and the superficial perception of the artist’s work as a continuous, never-ending, infinite vacation.
Translated by Robertina Tomić